Stores icon
Buyers icon
Contact us
1 (888) 222-0208
Service Center
Operating hours
9:00 a.m to 8:00 p.m EST
10:00 a.m to 6:00 p.m EST

*You can submit an item 24/7

WP_Term Object
    [term_id] => 240
    [name] => Diamond Spotlight
    [slug] => diamond-spotlight
    [term_group] => 0
    [term_taxonomy_id] => 249
    [taxonomy] => category
    [description] => 
    [parent] => 0
    [count] => 26
    [filter] => raw
    [cat_ID] => 240
    [category_count] => 26
    [category_description] => 
    [cat_name] => Diamond Spotlight
    [category_nicename] => diamond-spotlight
    [category_parent] => 0
Diamond Spotlight

Infographic: Selling Your Diamond Ring


We wanted to gain deeper knowledge on how our clients felt about selling their old engagement rings. So at the beginning of the summer, we decided to carry out an online survey with 4 simple questions.

While some of the results confirmed our intuitions, other ones surprised us. The first question asked what had been stopping our clients from selling their diamond rings. We were surprised to see that only 3 out of 10 women replied that they were still sentimental about their rings.

When asked what they wanted to feel when selling their engagement ring, 6 out of 10 said they wanted to be confident that they’re getting a fair price, and 1 out of 10 prioritized being in control of the process.

The third question said: “My diamond ring was once such an important part of my world. Now, I want to…”. The most selected answer (by 7 out of 10) was: “Be as smart as I can be and get the best value for it.” This was followed by “Recycle it and turn it into a brand new piece of jewelry”, which was selected by 2 out of 10 women.

The last question asked what would they do with the funds resulting from the sale of their engagement rings. The top 2 answers had to do with financial aspects: 4 out of 10 women would use the money to pay bills, and other 4 out of 10 to save for a rainy day. “Taking my kids to Disney” stands out as the most selected option among the rest.

See the infographic below to learn the main insights!

W_Survey_Infographics_0816_697x2040_08 (1)

Did you miss the survey? Leave us a comment below and tell us how do you feel about what selling your diamond ring!

You may also like:

Leave a comment

Your email address will not be published. Required fields are marked.