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Why Worthy Is the Best Place to Sell Your Rolex
Worthy is a leading luxury watch re-seller with an unsurpassed level of knowledge and expertise of Rolex timepieces.
Last updated: January 24, 2023

Rolex is by far the most recognized luxury watch manufacturer the world over. Since its inception in 1908, Rolex has become a symbol of status and success. That’s why high-end watch buyers and collectors are willing to pay top-dollar for pre-owned Rolex watches like yours. And there has never been a better time to sell your Rolex than right now.

Unlike second-hand cars, pre-owned Rolex watches do not have an expiration date. Rolex watches are crafted to last and that is why demand is so high. These luxury timepieces are dependable for decades as they are founded on premium Swiss craftsmanship.

Unlike second-hand cars, pre-owned Rolex watches do not have an expiration date. Rolex watches are crafted to last and that is why demand is so high. These luxury timepieces are dependable for decades as they are founded on premium Swiss craftsmanship.

Worthy was founded to help people sell their jewelry for the highest prices on the market. And although we are known as the leading service for helping people sell their engagement ringsdiamonds and wedding bands, we’ve helped thousands of people get 2 to 3x more money for selling their watches, too. That’s what makes Worthy the best place to sell your Rolex watch on the market.

Without leaving your home, you can have your Rolex evaluated, professionally photographed, and presented to hundreds of interested watch buyers worldwide. These professional buyers have joined the Worthy network because they are interested in bidding on high quality, verified, luxury watches that have been authenticated by experts. Our unique auction platform attracts competitive bids of the interested buyers, guaranteeing that you will receive the highest fair market value for your Rolex watch.

Rolex Watch Models Worthy Sells

  • Air King
  • Cellini
  • Datejust
  • Daydate
  • Daytona Cosmograph
  • Explorer
  • GMT Master & GMT Master II
  • Milgauss
  • Presidential
  • Sea Dweller
  • Submariner
  • Yachtmaster

Our Shared Success

Is Now a Good Time to Sell My Rolex?

Now may be the very best time to sell your Rolex watch. The resale market is super hot, especially for luxury and fine watches. That means watches like yours are very much in demand by watch buyers around the world.

There are several reasons why now is a great time to sell your Rolex. For starters, the brand is in perpetual demand. These timepieces are extremely well-made, have classic aesthetic appeal, and retain their value over long periods of time. When you combine those specifics with the current global demand luxury watches, it’s essentially a can’t-miss situation.

Some of the most popular Rolex models on the market include the Daytona, the GMT, and the Submariner. But no matter what model Rolex you have, there’s likely a buyer out there right now looking to take it off your hands for top dollar.

100% Seller Protection
We trust CentralWatch to confirm the authenticity of watches auctioned on Worthy, providing detailed descriptions that buyers can trust.
More About Our Seller Protection Policy.

Why Worthy is the Best Place to Sell Your Rolex

When you authorize Worthy to help you sell your Rolex watch online, you’re choosing safetyreliability and honesty. From the instant you send your Rolex watch to Worthy, it is fully insured until it is safely delivered to its new owner.

What’s more, Worthy has thousands of excellent reviews and holds a secondhand dealers license issued by the New York Department of Consumer Affairs. Plus, since Worthy is not the actual buyer of your item, our evaluations are 100% objective and aligned with your interests. The purpose of our evaluation is to present your Rolex watch to trusted buyers only, and then sell it for as much money as possible. It’s a win-win situation for both you the seller and for us.

When you choose to sell Rolex watches with Worthy, our dedicated client service begins long before the actual sale. Because each Rolex is unique, we take great care in selecting the individual who will ultimately evaluate the watch based on a variety of essential criteria.

Our independent watch evaluators are experts working at the top of the luxury watch field, and as such, have access to a state-of-the-art evaluation laboratory fitted with the most scientifically advanced equipment available. We do this not to assign a price, but to ensure that the official sale description reflects your watch’s exact worth so you get the highest market value for your Rolex.

How to Sell a Rolex Watch with Worthy


1 Prep for sale


2 Auction online


3 Get paid

If you are considering selling your Rolex, selling through the Worthy auction platform may be the best option for you. By doing so, you will have the ability to sell your watch quickly and without hassle while getting top dollar for your timepiece.

Follow these steps and you’ll be selling your Rolex watch to Worthy’s network of buyers in just days or less:

  1. Describe your Rolex to the best of your ability on Worthy’s online jewelry and watch submission form. Be sure to include mention of any paperwork you may have. 
  2. Ship your Rolex to Worthy’s facilities for authentication and evaluation using the pre-paid shipping label we will send to you. 
  3. Set a reserve price for your watch. The experts at CentralWatch, – the industry standard experts that Worthy works with, will examine your Rolex and compose a detailed report on it. Worthy then takes HD photographs of your watch to display at auction. At this stage you are given the opportunity to set a minimum reserve price. If the bids do not meet your reserve price, you are under no obligation to sell your watch. 
  4. Get paid. Buyers are invited to view and place competitive bids on your watch. If the highest bid meets or exceeds the reserve price, the sale is confirmed and the money is sent to you fast. Then, do whatever you want with your money – the best step of the process!

At Worthy, we understand that you may have concerns about selling your Rolex online when it comes to anything from safety and security, insurance, shipping, damage, and of course, getting the best price for your sale. Our account executives are delighted to help walk you through every step of the process and put all of your concerns at ease. So, feel free to reach out to us about selling your watch any time before or during the process.

What is the Value of a Pre-Owned Rolex?

There are a number of different factors that affect how much your Rolex will sell for. Before you sell a Rolex watch, make sure to look for its 5-8 digit engraved serial number. This helps to determine the value of your watch by knowing the approximate date or year that it was produced.

The serial numbers on your Rolex are machine engraved on the watch case side between the strap lugs at 6 o’clock. However, from 2005 onward, Rolex started inscribing serial numbers onto the inside rim of the watch, or the ‘rehaut’, for styling reasons.

Another thing to look for is your Rolex watch model number, which is located on the side of the case at 12 o’clock. To see it, you must detach the strap from the case. These 2 numbers will help the buyers evaluate the worth of your watch.

Other watch characteristics that could boost the value of a Rolex are the type of finish, such as damaskeene plates (also known as pearlage or Cotes de Geneve), blue colored screws, diamonds or other gemstones set at the hour marks. Within the watch itself, moto-barrels, rounded spokes, and escaped wheels with chiseled teeth affect the total watch value.

Hear from our sellers

Our sellers are very vocal about their positive experiences with us. See what they have to say as you prepare to start your jewelry selling journey.

Sell Your Rolex Watch for More Right Now

Worthy is a leader in helping people sell their luxury watches and jewelry with an unsurpassed level of knowledge and expertise of Rolex timepieces.

Countless Rolex buyers from across the US have joined the Worthy network because they know they’ll get access to high quality, verified luxury watches that have been authenticated by professionals.

If you have a Rolex you no longer want or need, now is likely the best time for you to sell it with Worthy. Simply fill out our submission form and see if your watch qualifies to be sold through a Worthy auction.

Submit your jewelry today and get paid top dollar for your items fast, securely, and hassle-free now.

Last updated: January 24, 2023