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Sell Your Jewelry Today

Whether you’re looking to turn unworn jewelry into cash or sell used jewelry you no longer love to buy something you’ll actually wear, it is important to be sure you are selling your jewelry for the highest market value and in a secure way.

What Do You Want To Know?

How To Get A Fair Price For Your Jewelry

The immediate benefit of selling jewelry online is plain and simple – more offers. When working with a single jewelry buyer, the value of your jewelry is up to them at any given time. When there are multiple jewelry buyers, the true market value of your jewelry can be more easily and accurately determined. From a larger pool of demand comes a greater likelihood that a fair, even competitive offer will be made.

Another way to ensure you are getting a fair price for your jewelry is to know exactly what you have. As the attributes of fine jewelry can’t be determined with the naked eye, a diamond grading report from a trusted lab and an expert evaluation are a must-have when looking to sell your jewelry.

What Factors Affect Jewelry Value?

Before purchasing a diamond or diamond jewelry, many shoppers do a deep dive into what makes diamonds so expensive. So too should a person selling jewelry know what factors affect the value of their item. Here are the five biggest factors diamond and jewelry buyers look for when analyzing a piece.

For some jewelry, the older the better. However, it’s important to distinguish between two terms here: vintage jewelry is anything more than 20-30 years old while antique is anything over 100 years old. Sometimes jewelry will be made in an antique or vintage style but the piece itself is new.

If your item has marks and scratches on it, you may want to consider having it cleaned and polished in order to be more attractive to potential buyers. Much like buying a home, if a buyer sees flaws like leaks or cracks, they may be too distracted to consider the true worth of the home.

When it comes to jewelry, just like high fashion, rare cuts, colors, or designs can often attract high prices. However, if a specific style is on trend, demand will be high. There is also something to be said for classic pieces, such as a round brilliant cut diamond, which will always sell and, depending on the quality of the diamond, sometimes for a very high price.

While you will often see pre-owned diamond jewelry for sale, rarely will you find jewelry from famous brands such as Tiffany & Co.CartierGraffBuccellati or Chopard. So when items from recognized brands do come up for sale, they can often fetch much higher prices than similar items without the brand name. There are two main reasons for this, the first being that brands like Van Cleef & Arpels or Louis Vuitton have maintained there popularity for more than a century, setting the standard for excellence and quality in jewelry. That standard of excellence extends to the diamonds themselves, which are always of exceptional quality.

Carat Weight

The unit of measurement for a diamond’s weight is a carat (200 mg) and the weight of a diamond directly affects its, with heavier, larger diamonds being more expensive.

Color Grade

Diamond color is graded on a scale from D to Z, which D being the most colorless and the most desirable. The further down the alphabet, the more color is included in the diamond and, most often, the lesser the value.

Clarity Grade

While color and size are in some cases visible to the naked eye, clarity is less so. Diamond clarity refers to flaws, both internal and external, within the diamond. The more flawless a diamond, the more expensive it is. Clarity is graded on a scale beginning with Flawless, Internally Flawless, VVS1 or VVS2 (Very Very Slightly Included), VS1 or VS2 (Very Slightly Included), SI1 or SI2 (Slightly Included), and I1, I2 or I3 (Included).

Cut Grade

Only the eye of an expert can really determine a stone’s cut grade. Cut grade refers to how well the raw diamond was cut to give you the final product you have now. The scale ranges from Excellent to Poor (with Very Good, Good, and Fair in between) and is based on a range of factors like polish, symmetry, weight, durability, and scintillation.

Where Can You Sell Your Jewelry?

ValueEasy to use

Local stores
Low resale value since jewelers aren’t motivated to pay a competitive price.

You might need to shop around to find a jeweler willing to make a good offer.

Once you find the right store, you can sell almost instantly

Local jewelry stores are usually safe and trustworthy.
Consignment shops
High consignment rates (up to 50%) due to overhead business costs.

Shop advertises and sells your item on your behalf.

Jewelry often sits for months before the right buyer comes along.

Usually safe, but sellers must take some precautions.
On average, sellers receive 13 cents on the dollar.

You might need to shop around and/or bargain with the shop owner.

Simple way to gain quick access to cash.

Usually safe, but sellers must take some precautions.
It’s challenging to get a true market price since the seller sets the price.

Seller can set up the listing online, in a few easy steps.

Only 5% of jewelry listed on eBay are sold.

Lack of trust, risk of being exposed to scammers.
Multiple buyers compete for your item at auction, driving up the price.

Worthy takes care of shipping, grading, auction preparation and sale.

Items are sold within 10-14 business days since they arrive at the Worthy offices.

Vetted, professional buyers. Up to $100,000 in insurance coverage.

With the fluctuating value of jewelry and diamonds, it is important to choose the very best place to sell jewelry that fits your needs and can give you a fair offer. Selling jewelry locally or with a jeweler near you comes with a significant challenge as the retail markup for jewelry far exceeds its market value and a conflict of interest exists when it comes time to buying those pieces back. Many individuals prefer to try locally first and work with a trusted jeweler. However, many people find that their jeweler has a limited ability to provide a fair offer and ultimately turn to online solutions with expanded offerings. 

Benefits of Using An Online Auction Platform

Here at Worthy we understand that jewelry can hold sentimental value. That’s why, when you make the decision to sell your jewelry, we want you to know that it is in the very best hands. Our mission is to help our clients sell their jewelry the smart way, by offering a secure, streamlined process that allows them to get the highest market price for their items at auction.

Up to $100,00 in insurance coverage from the moment your item leaves your home until it arrives at our offices. When you submit your jewelry, you will immediately receive a prepaid, fully insured shipping label, covering up to $100,000 by reputable insurance providers.

Professional Buyers Platform. Get access to our nationwide network of vetted, professional jewelry buyers.

Dedicated account manager. Your account manager will walk you through the process step by step and keep you updated at every turn. You’ll know exactly where you jewelry is at any given time.

Complimentary diamond grading. We only trust the best gemological labs in the world to grade your valuable. We take care of cleaning and photographing your items, and have all diamonds graded at leading gemological labs such as GIA.

Hassle-free process, no need to go looking for the right buyer. We take care of grading, cleaning and photography, and attracting a worldwide network of professional buyers. All you have to do is schedule a FedEx pickup and we’ll take care of the rest.

We are proud of the high level of personal service and expertise that we offer. It’s one of the many things that sets Worthy apart from the rest. You can check out our A+ BBB rating any time here.

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100% Seller Protection
We only trust the best diamond grading lab in the world, GIA, to grade valuables prior to auction. Diamonds sold with GIA grading reports are considered more valuable and can command higher prices.
More About Our Seller Protection Policy.

Accepted Jewelry By Worthy

What is hot in the market right now, what we recommend you to sell:

Data On Jewelry Auctions In The U.S.

The large amounts of jewelry coming through our offices and being sold through our online auction platform give us a unique insight into trends in pre-owned jewelry sales in the US today. Selling jewelry is becoming more and more popular as people look for new and creative ways to generate income and as people of all ages look to downsize, either for financial reasons or simply for lifestyle.



The bulk of pieces sold through Worthy in 2018 were rings, with 47% of rings sold being bridal sets, 28% solitaire, and 7% three stone rings.



Of diamonds overall, 50% were round cut, 20% were princess, and 7% were marquise. When it comes to diamond size, while almost 60% of diamonds sold were under a carat, 34% were between 1-2 carats.


Branded Jewelry

When it comes to branded jewelry, Tiffany & Co. made up 75% of all branded jewelry auctions followed by Tacori at 12%.



The top earring styles sold on Worthy were studs (74%), drop earrings (10%), and hoops (7%).



Popular necklace styles were pendants (80%), chains (5%), and collars (4%).



When it came to bracelet styles, tennis bracelets made up half of all bracelets sold (51%), with link (28%) and bangle (12%) coming in at second and third.

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