Sell Diamond Jewelry in San Francisco

Last updated: March 18, 2020
Sell Diamond Jewelry in San Francisco
Like fashion trends, the way we think about our jewelry has changed drastically. People used to be proud to have a vast collection of sparkling hand-me-downs, but now look at the same dusty drawer and see unfulfilled potential. As trends change and memories are lost in the ether, people are increasingly selling their old jewelry, because cash can do more for them. Many people realize that there is a low chance any jeweler will give them the original price for their jewels, let alone give it fair market value, however. To these people, keeping jewelry (or just giving it away) is a foregone conclusion, but no longer.

Residents of San Francisco are a progressive bunch. The city is a fitting home for Worthy, a new high-tech service in the fair city that will allow them to sell their jewelry for a fair price, in a transparent and convenient environment. There are many factors that led to the old status quo, but Worthy’s unique package of benefits allow San Franciscans to sell locally or online while benefiting from a better price on their valuables.
worthy review engagement ring
Great website, super fast sale and great people to work with.

Francesca Ruini · Yarmouth Port, Massachusetts

Francesca Sold
A Diamond Ring
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Where Can You Sell Jewelry in San Francisco?

There are lots of places you can go in San Francisco to sell your jewelry. There’s always the pawn shop or your favorite jeweler. Worthy is creating more options as well, and looking to bring the most trusted local businesses into the fold.

A Local San Francisco Jeweler: Local jewelers will gladly take your business, but don’t expect them to offer a fair price. These places, even your favorite ones, make most of their profits from placing a high markup on brand new items. It’s simply not profitable for them to offer a competitive price, because their small local market lacks demand. To make any money on your jewelry, they’d have to offer rock bottom prices. One can surely go to each shop in town to stir up interest, but this is usually ineffective and time consuming.

A Worthy Jeweler: There are likely jewelry dealers near you that work with Worthy. These places do not suffer from the limitations of their local market, because they can use our online auction platform to find verified diamonds that they’re interested in, and buyers for their current stock. By working with one of these jewelers, San Franciscans have access to a broader market and better selling conditions.

At Savvy San Fran residents can check out Worthy’s online service, which lets them control the auction of their diamond jewelry from the comfort of home. To begin, just describe the jewelry you want to sell, and then we’ll pay to have it shipped safely to us. At our headquarters, your diamonds will receive the royal treatment, including professional GIA and IGI grading and reporting, photography, and a listing on our platform. It’s all free, and sellers have full control from the first moment of the process.

About San Francisco

Ask any American to name the best cities in the country, and most would include San Francisco in the top five. Product of a rich, storied history, the city with a million nicknames has lots of interesting facts that even its residents may not know. While anyone can list off the bridges and bays surrounding Frisco, few can recall that just a single year after the Mexican American War, it became the biggest city on the West Coast for a single reason: the gold rush.

The City by the Bay was built from hordes of gold and wealthy prospector investments, and it was wealth that informed its other traits as well. Crime, especially the mob, had a vested interest there, including Al Capone. He was eventually imprisoned in the infamous island jail Alcatraz, where he played a weekly show with his band ‘The Rock Islanders’. Banks flocked to San Francisco as well, at first to invest in gold rush infrastructure - and then to help with the city’s rebuilding efforts after the 1906 earthquake and fire. In fact, so much cash was poured into San Francisco that the city sailed right through the Great Depression without a single failed bank. They even had the money to build the Golden Gate and Oakland Bay bridges during the time!

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Despite the institutional presence, Fog City’s youth are some of the most active around. This duality of art, music and culture versus the “man” makes the city unique. Residents frequently protest the causes they believe in, helping their city to be a place for change, and spawning the “Summer of Love” – though it technically started in the winter. This same attitude helps make San Fran a true startup capital, eager to embrace new technology and services. Worthy is no exception, and lately, San Franciscans have taken to the easy, safe auction service to sell their old diamond jewelry. As a great concentrator of wealth in America, San Francisco has increasingly succeeded in unlocking the value of their precious keepsakes.

Sell Diamond Jewelry in San Francisco

How Does the Worthy Auction Process Work?

  1. Find out trending price: Describe your diamond jewelry, and Worthy will conduct market research to determine the price of similar items auctioned online. We will then provide you with this information.
  2. Worthy will prepare a FedEx shipping label for your jewelry. Your jewelry will be 100% insured against theft, loss or damage while in transit to our headquarters.
  3. Grading Auction Preparation of Your Jewelry: All jewelry on the Worthy auction platform is graded at GIA labs or at GSI. This results in an e-report. Next, the jewelry will be photographed in high definition from every possible angle. This provides potential buyers with all the information they need to make an informed decision during the auction process.
  4. The Auction Process: Worthy invites interested jewelry buyers to place bids on your high-end jewelry. The GIA or GSI report presents buyers with the technical specifications of your jewelry. During the auction, jewelry sellers can watch the auction map live to see the bids coming in.
  5. Claim Your Payment: If the highest bid meets or exceeds the minimum reserve price set for your jewelry, you will get paid ASAP. If not, you reserve the right to have your jewelry returned to your address free of charge.


If you are looking to sell estate jewelry in San Francisco, there are a few good options available. There are some reputable estate jewelry buyers in San Francisco however you may benefit even more using a local jeweler in the Worthy network, or even selling your estate jewelry from the comfort of your own home on The success advocates at Worthy will assist you in understanding the value of your estate jewelry and selling it with ease.

Why Sell Your Diamond Jewelry with Worthy?

Changing the status quo is necessary in the jewelry market, and Worthy has carefully put together a basket of services designed to help you get a fair price, while removing the uncertainty of a normal dealer interaction. Our combination of objectivity, transparency and security is unmatched, and results in a great experience for people all over the country. Trust from our customers and buyer network is crucial, and our high standards allow us to guarantee the unique process from start to finish.

Objectivity: Take your diamonds to a jeweler and they may look over them briefly before offering a bottom-barrel price. They may not even be willing to invest the time to ensure their quality, let alone offer a fair price, because the business is operating just fine marking up new diamonds. Worthy operates in a different manner. By providing free grading and a full report from GIA or GSI, the best gemologists in the world, buyers can be certain of the authenticity of your item. This information helps them make confident, equitable offers.

Transparency: From the minute that you walk into a Worthy partner boutique, or ship your jewelry for free to our headquarters, you’ll have full control over the process. All our customers are immediately notified for any changes to the status of their jewelry - during transportation, grading, auctioning and other steps. Everyone in our network has an interest in treating you like a partner, and will ensure the whole process is visible.

Security: One of the most important aspects of our business is safety. When you ship your diamond jewelry to us for grading, photography and auction, it remains fully insured at our expense. Its safety is guaranteed from the first moment, and our record for handling expensive items is spotless.

Worthy's Jewelry Buyers

A key piece of our business model is our group of professional buyers. Made up of jewelers, dealers, brokers and other merchants, each member of the Worthy Buyer Network has been thoroughly vetted by us before being allowed to use the auction platform. They are tested for solvency, business reputation in the industry, and knowledge of jewelry grading and other subjects. This ensures that only serious, experienced buyers can make offers for your jewelry.

The most popular items on our auction platform are largely diamonds, whether they’re individual stones, bracelets, rings, earrings, or more. Watches are also bought frequently, but if you’re unsure about what might garner interest, check out the site at There is no better place to turn your old jewelry into the funds for a new investment, experience, or project.

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